Metrics snapshot · end of June 2026
Our Moat
A pitch deck can claim a moat. We would rather show you the one we are already building. Every figure here is a real platform snapshot taken at the end of June 2026, not live data. Our defensibility comes from three things that compound: structured supply that AI can trust, direct relationships with renters and a conversation flywheel that gets stronger with every enquiry.
5,069
Units tracked
Across nine operators
905
Live listings shown
Curated from what we track
576,518
Listing snapshots
Captured since Aug 2024
131
Buildings
Across 21 cities
9
Operator portfolios
Ingested and mapped
291
Renters represented
In our conversation CRM
65,638
Sessions
Nov 2025 to Jun 2026
204
AI conversations
74.5% of leads engaged
~1,250
Renter messages
Inbound and outbound
Renter demand is accelerating
Monthly renter enquiries have grown from single digits at the start of the year to 113 in June. Roughly three in four turn into a real AI conversation.
Renter enquiries per month, December 2025 to June 2026.
Acquisition is getting cheaper
As demand and engagement compound, paid acquisition gets more efficient. Our cost per lead has fallen from £124 in March to around £20 in June, even as monthly enquiries kept rising.
Cost per lead by month, March to June 2026 (paid marketing spend divided by leads).
Structured supply is compounding
Each operator we onboard is mapped into one consistent, AI ready model. The corpus AI assistants can trust grows with every portfolio we add.
The first listing
326 The Robinson South in Wembley was the first unit listed on Rentiful.
See The Robinson today →Launched with six portfolios
Get Living, Fizzy Living, Moda Living, Quintain Living, Living by Lendlease and Vertus.
Added Cortland and Greystar
Two of the largest global operators, expanding coverage into new cities.
Added ARK Coliving
Nine portfolios, 131 buildings and 905 live listings mapped to a single structured model.
Why it is defensible
A structured supply moat
We track 5,069 units across 131 buildings and nine operator portfolios, and surface the best 905 as live listings. Behind that sits a growing record of the market: 576,518 listing snapshots captured since August 2024. Rental data is fragmented, inconsistent and hard for AI to trust. Every unit we structure and every snapshot we capture makes Rentiful the source AI assistants can rely on, and that corpus compounds with each operator we add.
Direct renter relationships
We represent 291 renters directly, not properties. Portals rent attention back to advertisers. We hold the relationship with the renter across find, secure and enjoy, which is the relationship that persists across renewals and future moves.
A compounding engagement flywheel
Of the 274 renters who came to us, 74.5% went into a real AI conversation, and we have exchanged around 1,250 messages with them across email and WhatsApp. Every conversation teaches our agent how renters ask, compare and decide. That proprietary conversation data is not available to portals that only serve listings, and it improves the product for the next renter.
Improving unit economics
As the flywheel turns, acquisition gets cheaper. Cost per lead fell from £124 in March to around £20 in June while monthly enquiries climbed from 6 to 113. Falling cost against rising volume is the signature of a widening moat, not a rented audience.
An honest note
We are early. Signed leases are still in single figures and the bottom of the funnel is where most of the work remains. We show you the whole picture on purpose. The moat is not a single headline number, it is the structured supply, the direct renter relationships and the conversation data compounding together while acquisition gets cheaper. That is the position we are extending, month by month.
Talk to us
If you would like to talk, I would be glad to hear from you.
WhatsApp is usually the quickest way to reach us.