Traction
This is where Rentiful is today as the trusted AI agent for renters, shown with real platform data rather than projections. The numbers below are the renter side of the story: the people we represent and the conversations we have with them. For the supply and defensibility picture, read Our Moat. Beneath them we track the four core growth experiments month by month: whether renter demand is real and growing, whether we can acquire it efficiently, whether renters are actually talking to us, and whether the supply we represent is growing.
Metrics snapshot · end of July 2026
375
Renters
Trusting Rentiful to help them find, secure and enjoy their perfect rental home.
70,150
Sessions
Nov 2025 to Jul 2026
283
AI conversations
78.6% of leads engaged
3,072
Renter messages
Feb to Jul 2026, inbound and outbound
Experiment one: is demand real and growing
Monthly renter enquiries grew from single digits at the start of the year to 113 in June, then eased to 86 in July. Around four in five turn into a real AI conversation.
Renter enquiries per month, December 2025 to July 2026.
Experiment two: can we acquire demand efficiently
Our cost per lead fell from £124 in March to around £20 in June as paid search scaled, then ticked back up to £26 in July as enquiries eased. It remains down more than 4x since paid acquisition began.
Cost per lead by month, March to July 2026 (paid marketing spend divided by leads).
Experiment three: are renters actually talking to us
Renter conversations (inbound and outbound messages combined) peaked at over 1,500 in May before falling back to 344 in July. Both sides of the conversation eased, renter replies included, not only what we send: this is a real month-on-month softening, not just a manual-capacity ceiling on our side. Reply drafting and scheduling are still largely manual today, so this line is a proxy for renter engagement rather than automation load. As that workflow moves from manual to fully automated, we expect it to compound again without adding headcount, and we are digging into what drove July's drop.
Renter messages per month (inbound plus outbound), February to July 2026.
Experiment four: is the supply we represent growing
Cumulative units represented have more than tripled since December, from 1,270 to 4,391. Onboarding an operator's portfolio is still a largely manual integration today. As that moves from manual to fully automated, we expect supply growth to accelerate well beyond this trend.
Cumulative units represented by month, December 2025 to July 2026, by first listing date.
The bet: the visitors stop being human
Everything above measures people arriving at a website. Rentiful is built on a claim that this is the wrong thing to be good at. A renter will ask their assistant, the assistant will ask us. The renter will never see a search page. If that is right, the curve to expect is not up and to the right. It is one population falling while another replaces it, which is why we would rather show this chart than a flattering one.
Human sessions peaked at 6,566 in May 2026 and have more than halved since. We are not going to tell you that agents caused that, because we cannot: we have never counted an agent visit. That gap is the honest state of this chart. It is also the first thing we are fixing, because a bet you cannot score is not a bet. Our agent-facing interface will count every request from its first one. Lisa, our renter's representative, is what those agents will be talking to.
The measured numbers
| Month | Human sessions | Agent sessions |
|---|---|---|
| Dec 25part month | 945 | not instrumented |
| Jan 26 | 4,301 | not instrumented |
| Feb 26 | 4,510 | not instrumented |
| Mar 26 | 6,120 | not instrumented |
| Apr 26 | 6,423 | not instrumented |
| May 26 | 6,566 | not instrumented |
| Jun 26 | 5,432 | not instrumented |
| Jul 26 | 2,549 | not instrumented |
| Aug 26part month | 1,815 | not instrumented |
An honest note
We are early. Signed leases are still in single figures and the bottom of the funnel is where most of the work remains. We show the whole picture on purpose, including July: enquiries, cost per lead and renter conversations all eased back from June's peak. The traction that matters is the multi-month arc, not any single month: demand, engagement and supply are all up several times over since December, even as the pace of that growth varies month to month. For why that arc is defensible, read Our Moat.
Talk to us
If you would like to talk, I would be glad to hear from you.
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