Traction
This is where Rentiful is today as the trusted AI agent for renters, shown with real platform data rather than projections. The numbers below are the renter side of the story: the people we represent and the conversations we have with them. For the supply and defensibility picture, read Our Moat. Beneath them we track the four core growth experiments month by month: whether renter demand is real and growing, whether we can acquire it efficiently, whether renters are actually talking to us, and whether the supply we represent is growing.
Metrics snapshot · end of June 2026
291
Renters
Trusting Rentiful to help them find, secure and enjoy their perfect rental home.
65,638
Sessions
Nov 2025 to Jun 2026
204
AI conversations
74.5% of leads engaged
2,728
Renter messages
Feb to Jun 2026, inbound and outbound
Experiment one: is demand real and growing
Monthly renter enquiries have grown from single digits at the start of the year to 113 in June. Roughly three in four turn into a real AI conversation.
Renter enquiries per month, December 2025 to June 2026.
Experiment two: can we acquire demand efficiently
As demand and engagement compound, paid acquisition gets more efficient. Our cost per lead has fallen from £124 in March to around £20 in June, even as monthly enquiries kept rising.
Cost per lead by month, March to June 2026 (paid marketing spend divided by leads).
Experiment three: are renters actually talking to us
Renter conversations (inbound and outbound messages combined) went from 10 in February to over 1,500 in May. Reply drafting and scheduling are still largely manual today, so this is a proxy for renter engagement rather than automation. As that workflow moves from manual to fully automated, we expect this line to keep compounding without adding headcount.
Renter messages per month (inbound plus outbound), February to June 2026.
Experiment four: is the supply we represent growing
Cumulative units represented have nearly tripled since December, from 1,270 to 3,800. Onboarding an operator's portfolio is still a largely manual integration today. As that moves from manual to fully automated, we expect supply growth to accelerate well beyond this trend.
Cumulative units represented by month, December 2025 to June 2026, by first listing date.
An honest note
We are early. Signed leases are still in single figures and the bottom of the funnel is where most of the work remains. We show the whole picture on purpose. The traction that matters is the trend: rising demand against falling acquisition cost, month after month. For why that trend is defensible, read Our Moat.
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