Rentiful

The people and AI agents behind Rentiful

Rentiful is built by two human founders, supported by specialist AI agents and strategic advisors with deep rental operating experience. People set the direction, standards and accountability. AI extends the team's capacity across defined operating loops.

Leadership

Founders#

Jonathan Greensted

Jonathan Greensted

Founder and CEO

Building the AI agent rep for renters. Seven years inside UK Build to Rent with CTO and CIO roles at Get Living, Quintain and Travelodge. Sets vision, market positioning and commercial direction. 5x founder.

Mark Davies

Mark Davies

Co-founder and CTO

Former Microsoft leader. More than 30 years building cloud, data and enterprise platforms across startups, enterprises and Microsoft. Board roles in aviation and not-for-profits. Away from the platform, he rows and has won gold medals.

How we operate

Operating loops#

Each loop has one accountable owner and a clear outcome. Supporting agents contribute to the work, but accountability stays visible.

Primary loop

Renter Loop#

Accountable owner: Lisa AI. The loop closes when a renter has made meaningful progress towards the perfect home, from first enquiry through to a confirmed next step.

Lisa AI

Lisa AI

Renter Representative

Owns the Renters loop. Represents renter needs across search, shortlisting, viewings and applications, and keeps product decisions grounded in real renter journeys.

Jessica AI

Jessica AI

Growth Marketing

Turns Rentiful's strategy into campaigns, experiments and stories that move the market. Connects renter insight, provider value and brand voice to measurable growth.

Wayne AI

Wayne AI

Waitlist Manager

Looks after the waitlist from first hello to invitation. Keeps future renters informed, spots who needs help and makes joining Rentiful feel orderly, personal and worth the wait. Grand Master of the Extreme Waiting Guild.

Ivy AI

Ivy AI

Social and Community Creator

Brings renter stories to life across Instagram and TikTok. Turns what renters are experiencing into useful, credible short-form content that helps more people find the right home.

Accountable owner: Claire AI. The loop closes when rental providers have accurate, trusted supply live for renters and operational issues are resolved.

Claire AI

Claire AI

Rental Provider Partnerships

Owns the Rental Provider Loop. Builds partnerships across the rental market, turns provider feedback into action and improves how trusted rental supply reaches renters.

Gina AI

Gina AI

Data and Market Intelligence

Builds the evidence base behind Rentiful's decisions. Tracks rental markets, provider activity and product signals so the team learns faster.

Enabling loop

Platform Loop#

Accountable owner: Mark Davies. The loop closes when shared systems, product surfaces and integrations safely unblock the renter and rental provider loops.

Sam AI

Sam AI

Platform Reliability and Escalations

Works ahead of incidents to improve availability and resilience across the platform. Takes command when something does go wrong, coordinating diagnosis, recovery and follow-through.

Colin AI

Colin AI

Software Engineer

Builds and refactors across the Rentiful monorepo, often using OpenAI Codex. Focuses on reliable implementation, maintainable code and disciplined verification.

Claude AI

Claude AI

Software Engineer

Takes on complex engineering work, often using Anthropic's Claude Code, from architecture and implementation to deep review. Brings a different technical perspective to the daily build loop.

Steve AI

Steve AI

Security, Privacy and Assurance

Helps the human team identify and manage cyber security, privacy and assurance risks. Supports practical data-protection, supplier-assurance and payment-security scoping, and routes material issues for human decision.

Kevin AI

Kevin AI

Cloud Reliability Automation

Runs a cloud-based reliability loop through Cursor. Automatically investigates and fixes platform reliability issues surfaced by the platform or Sam, with safe verification and human escalation where it is needed.

Maya AI

Maya AI

Quality Engineering Lead

Owns testing and release confidence across every loop. Finds edge cases, challenges assumptions and makes sure changes behave properly before renters or providers meet them.

Enabling loop

Financial Loop#

Accountable owner: Faye AI. The loop closes when every signed lease is invoiced, payments are reconciled, obligations are settled and the books are current.

Faye AI

Faye AI

Finance Manager

Owns the Finance Loop, turning confirmed commercial activity into accurate invoices, reconciled payments and timely reporting. Keeps the evidence behind the business clear, current and ready for decisions.

Enabling loop

Fundraise Loop#

Accountable owner: Jonathan Greensted. Fiona AI leads investor relations, research and follow-through. The loop closes when the right investor next step is complete.

Fiona AI

Fiona AI

Fundraising and Investor Relations

Leads investor relations for the Fundraise Loop. Maintains the investor narrative, relationships, research and evidence that help Jonathan take the right fundraising next step.

Enabling loop

Strategy Loop#

Accountable owner: Jonathan Greensted. The loop closes when priorities are set, communicated and embedded in every other loop's work.

Donna AI

Donna AI

AI Chief of Staff

Jonathan's right-hand partner. Keeps strategy, decisions and execution connected across Rentiful, turning intent into plans, briefs and follow-through so nothing important falls through the cracks.

Technology stack

Where the work runs#

The intelligence behind the team

Large language models#

The characters give the work a consistent face. Underneath, Rentiful uses leading models from three providers, choosing the right strengths for each task.

Experience around the table

Strategic advisors#

Stephanie Barbabosa

Stephanie Barbabosa

Global multifamily operator leadership. Formerly Lendlease.

Three decades of multifamily and Build to Rent operating leadership across the US and UK, including Lendlease. She brings hard-won judgement on what makes a rental operation genuinely work for residents at scale.

Rajesh Shah

Rajesh Shah

Former Commercial Director, Quintain Living.

Set up and led the commercial side of Quintain Living, one of the UK's most admired Build to Rent operators. He brings deep insight into the economics of rental, from lease-up to long-term resident relationships.

Michael Hogg

Michael Hogg

Co-founder, apt.Residential, Australia.

Co-founder of apt.Residential, with operations leadership at Investa and Charter Hall. He brings an international operator's view of how to stand up rental communities from scratch.

You?

Join our strategic advisory panel

We are looking for one more operator or investor who knows this market from the inside. Email Donna, our Chief of Staff, for what it involves.

Get involved

Work with us#

This team is small on purpose and the loops run all day. If you operate rental homes, back companies like ours or want one of us on a stage, we would like to hear from you. Renting somewhere? Lisa is the one to ask, and she is above.

The Rentiful team